The Onboarding Strategy of Apple's Top 10 Apps

How App Store 2015 Superstars Welcome First Time Users to Their Product

You can’t argue with success, but you can sure learn from it!

Here’s a closer look at what Apple’s leading mobile apps of 2015 focused on when creating their product’s onboarding process
"We debated. We argued. Everyone had favourites, but to make this list of 2015’s finest, there could be no doubts. What you see here made the cut – they’re the most visionary, inventive and irresistible apps and games of the year."

Apple

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Periscope

Periscope lets you broadcast live video to the world. Going live will instantly notify your followers who can join, comment and send you hearts in real time. The more hearts you get, the higher they flutter on the screen.


Their Onboarding Approach:

Users are offered an onboarding process that presents the product’s core value through a series of screens. The app’s story is accompanied by images, displaying an example for each feature. It is an interesting approach that combines an overview with certain elements of a tutorial


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